At Adrenaline, I led the motion design for Valley Bank’s flagship Fifth Avenue branch, featuring a 70-foot curved LED display. The “Eyes of New York” campaign showcased dynamic close-ups of diverse New Yorkers, using a mixture of stock and generative imaget-to-video AI technologies, I animated the feature brand messages to bolster engagement and digital footprint in a bustling financial hub in NYC.
This content was synchronized across multiple in-branch screens including vertical screens flanking the bank entrance, creating a cohesive and engaging digital experience that resonated with the city’s vibrant community.
This content was synchronized across multiple in-branch screens including vertical screens flanking the bank entrance, creating a cohesive and engaging digital experience that resonated with the city’s vibrant community.
For a more in depth view of the project & process, click here.