Client: Citizens Bank
Agency: Miller Zell
Creative Director: Paul Wolski
Senior Motion Designer: Aaron Legere
Motion Designer: Gavin Holmes
Deliverables: Animated video and AR content for in-stadium or on location LED, DOOH, social cutdowns, and branded motion templates
Tools: After Effects, Cinema 4D, Photoshop, Illustrator, AR software
As the Agency of Record for Citizens Bank, Miller Zell led creative across a range of high-impact sponsorships with major sports teams. I was responsible for all digital motion design for these partnerships, including animated content for the Philadelphia Phillies, NY Giants, New Jersey Devils, and the New York City Marathon directly on site at the sports arenas and stadiums. With a mix of awesome displays, animated content and AR technology, Miller Zell's team delivered truly immersive branded experiences.
Working with a brilliant team of art directors, content strategists project managers and environmental design creatives, the spaces become a cohesive spot for sports fans to stop, have some fun, while also gaining exposure for the bank directly in the communities they serve.
Philadelphia Phillies Kiosk
New Jersey Devils
NY Giants
NY Marathon
