Client: Citizens
Agency/Firm: Miller Zell
Role: Producer, Animator
Digital Deliverables: A series of 6 animated explainer videos to live on the Citizens website and social media explaining overdrafts and how Citizens works with customers directly to protect their finances.
Tools: Adobe Illustrator, After Effects, Premiere, Audition
Citizens Bank’s overdraft series offers a layered set of tools to help customers avoid or minimize overdraft fees. From automatic fee forgiveness through Peace of Mind® to low-balance coverage with the $5 Overdraft Pass®, the program combines proactive alerts, optional coverage, and linked account transfers to give customers more flexibility and control when their balance drops below zero.
These explainer videos offer a step by step breakdown of what an overdraft is and how Citizens can help avoid them.
These explainer videos offer a step by step breakdown of what an overdraft is and how Citizens can help avoid them.
